Using a blog to share drafts of book chapters is getting to be less and less of a renegade approach to authoring. Shel Israel and Robert Scoble got a lot of attention for it with their Naked Conversations blog. Michael Hyatt, CEO of Thomas Nelson Publishers, has announced he’ll do it for his upcoming book.

It’s a great approach, of course, producing feedback from your target audience that will help you improve the next draft and make it more relevant to prospective readers. But commenting is the limit of the blog’s utility. A wiki would let readers rewrite and add original content. Now that’s interesting.

And that’s what Joseph Jaffe—blogger and podcaster (and my boss at crayon)—is doing with his upcoming book for Wiley. Jaffe has a wiki titled JTC Wiki (JTC=Join The Conversation), which invites readers to draft Chapter 10, which focuses on talking…

directly to a certain truism: we all seem to get the importance of dialogue, conversation, community and partnership and yet, we (present company excluded) are essentially paralyzed when it comes to acting on it. Why? What’s standing in our way? Ourselves? Each other? What are the reasons why we’re not acting on the imperative and taking advantage of the opportunity?

Everyone who contributes to the group-written chapter will get attribution in the book. Several have taken Joe up on his challenge. The wiki closed February 28. Head on over and get a password so you can add your thoughts.