Cancer Society blows away goal in Second Life fundraiser2007-08-02
Don’t you dare tell me that marketing cannot be effective in Second Life.
The American Cancer Society raised $115,000, which eclipsed the organization’s event goal of $75,000. The July 28-29 event attracted nearly 1,700 participants (that is, 1,700 avatars) who pledged money and walked a virtual track. According to a press release, volunteer organizers interacted with in-world residents and had already raised $90,000 before the event even began.
“It is only through our extraordinary volunteers, who dedicated months to raising funds and awareness in Second Life, were we able to have such a successful event,??? said Randal Moss, the Society’s manager of futuring and innovation-based strategies.
Not to beat a dead horse, but you can’t just build a structure, slap your logo on it, and then proclaim Second Life worthless when residents don’t flock to your edifice. It takes work to interact with people, but the results can be gratifying. I’ll link to the press release as soon as it shows up online; I got my copy via email.