After I posted about Alexandra Samuel’s RSS tutorial, I got an email from Linda Zimmer of Marcom:Interactive:

We posted a primer on RSS specifically as a media relations tool.  It was part of the the same summary of our “Modern Media Tools for Modern Media Relations” presentation that Gary Goldhammer mentioned to you via email where we included and played a bit of the Hobson & Holtz Report for our PRSA colleagues during the presentation.

Narrowcasting is a very good thing, and an RSS guide aimed at people who do media relations is a great idea. You’ll find it here.