FIR #166: Algorithms Everywhere

For Immediate Release

Cross-posted from the FIR Podcast Network.

Futurum Research analyst (and frequent FIR contributor) Olivier Blanchard joins FIR host Shel Holtz to talk about Facebook’s role in the ongoing unrest in France. Also in this week’s episode:

  • Google will introduce Stories to its search engine results pages, which could have an impact on the future of content marketing
  • Any employee who goes above and beyond for a customer could wind up being the subject of a post that goes viral
  • The news on Google Assistant will be like having a personal news radio station in your pocket or on your counter
  • Americans still prefer to get their news on… Read More »

FIR #165: Nerds, Start Your Engines

For Immediate Release

Cross-posted from the FIR Podcast Network.

Deirdre Breakenridge joins host Shel Holtz to explore how brands can benefit from starting and managing a Facebook Group. Also in this week’s episode:

  • Amazon Web Services has come up with the coolest way ever to teach people a new technology
  • The PR industry must condemn Definers Public Affairs
  • A model for managing the non-content part of internal communications
  • The “intelligent edge” may be the next hot technology trend
  • Survey sheds light on the reviews people leave online about services
  • How people worldwide think about online misinformation and disinformation
  • Facebook… Read More »

FIR #164: Flummoxed by Cyberflashing

For Immediate Release

Cross-posted from the FIR Podcast Network.

In the November episode of “The Hobson & Holtz Report,” Neville Hobson and Shel Holtz reviewed these stories:

  • British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were
  • With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers
  • By 2022, most of the skills required for employability will be soft skills
  • The length of YouTube videos people will watch on their phones continues to increase
  • Gen Z uses text and chat more than any other generation, but how do they feel about new… Read More »

FIR #163: Not A News Anchor But An Incredible Facsimile

For Immediate Release

Cross-posted from the FIR Podcast Network.

On this week’s episode of “For Immediate Release,” host Shel Holtz reports on the following stories:

  • A lot is changing at Google in the wake of 20,000 employees walking out, but not enough to satisfy the walkout organizers
  • Social media is putting CEOs under increased scrutiny
  • Helping you create better Stories is a million-dollar industry
  • In China, an Artifical Intelligence news anchor is standing by to read news 24/7
  • A chain of newsletters in the U.S. Southeast is showing how to attract younger readers
  • Voice texting┬áhas become a thing, but some people absolutely hate it
  • Read More »

FIR #162: A Paucity of Social CEOs

For Immediate Release

Cross-posted from the FIR Podcast Network.

All Things IC’s Rachel Miller shares her perspectives on a damning Wall Street Journal report that contradicts years of glowing reviews for Netflix’s corporate culture. Also in this week’s episode:

  • Can marketing maintain human connections while scaling up in social media?
  • Mark Zuckerberg told analysts sharing is shifting away from the Facebook news feed to messaging apps and Stories
  • A year after doubling its character count, Twitter finds tweets are getting shorter
  • Fewer and fewer CEOs are maintaining a social media presence
  • Google.org is looking to nonprofits to innovate ideas… Read More »

FIR #161: Spooky, Dark Social

For Immediate Release

Cross-posted from the FIR Podcast Network.

In this week’s episode, Trust Insights co-founder Christopher S. Penn joins host Shel Holtz to talk about Dark Social and how communicators can take advantage of it. Also in this week’s show:

  • IABC is missing in action in a coalition of 43 organizations calling for an investigation into the murder of journalist Jamal Khashoggi
  • It’s possible (and necessary) to build and maintain customer trust when using Artificial Intelligence
  • Podcasting is evolving into a different way to tell a journalistic story—and journalists are figuring out how to do it
  • SoundCloud lets you share audio in your… Read More »

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