Facebook overestimated video viewing times—The average time Facebook has told advertisers people spent watching videos was seriously overestimated for the last two years. The excessive figure resulted from only counting videos seen for three or more seconds and didn’t factor in shorter views. “The miscalculation likely led to an overestimated viewing time of 60 to 80%,” according to C|Net, and may well have led advertisers to spend more than they otherwise would Read More »
Beth and Mary have worked for the same company for about the same length of time.
They work at same tier of the company hierarchy. They are paid about the same, have the same benefits, have equally supportive and communicative bosses, and have experienced roughly the same employee journey through their careers. Count Beth and Mary among the company’s engaged employees who are good at their jobs and do them well.
Mary is happy. She is upbeat. She loves life.
Beth? Not so much. Beth always looks as though she is in despair. She sighs a lot. Smiles appear forced. Her somber demeanor has little impact on her relationship with her Read More »
We recorded on Talk Like a Pirate Day, so I used a pirate name generator to give each of our panelists a pirate name. Today’s panel features Owner Media Group CEO Chris Brogan (Samson “Commodore Chops” Drinkwater, “The Drunkard of Ghost Lake!”), MarketingProfs Chief Content Officer Ann Handley (Mary “Jolly Brute” Quick, “The Plunderer of Crocodile Islet!”), and Scott Monty (Edwin “Soft Heart” Penwith, “The Jewel of Alligator Bight!”) of Scott Monty Strategies. Our topics included…
Twitter — lots and lots of Twitter. The first broadcast of the NFL’s Thursday Read More »
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing. This week, an unusual amount of Twitter news crossed my feeds, so I stuffed it all in a dedicated Twitter section.
FBI’s advice: Tape over your webcam—Straight from FBI Director James Comey: It’s just common sense to cover up your webcam. Comey took some ridicule for admitting he does it, but he noted that most government workers do it so “people who don’t have authority don’t look at you.” The takeaway: Mock away, but if you value your privacy, you’ll pay Read More »
I was planning to skip a video this week because I’m on the road, but reading the Wall Street Journal article about Wells Fargo’s CEO throwing his employees under the bus…er…stagecoach led me to produce this quick Shrink-Wrap. Please share your thoughts about what an internal communications department could possibly do under these circumstances.