FIR #176: Our 1,000th Episode is Hefty But Good

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson and Shel Holtz unite for the 1000th episode of “For Immediate Release.” (176 episodes of “For Immediate Release” + 824 episodes of “For Immediate Release: The Hobson & Holtz Report” = 1,000.) In addition to recollections of times past and comments from listeners from throughout FIR’s 14-plus-year history, Neville and Shel report on these stories:

  • Is it no longer acceptable to call people “users”?
  • Five revelations from Adobe’s survey of digital content consumers
  • Employee use of messaging apps that HR probably doesn’t know about
  • How some big companies are tapping into… Read More »

FIR #175: Alexa, Read My Emails

For Immediate Release

Cross-posted from the FIR Podcast Network.

Scott Monty joins FIR host Shel Holtz to discuss Spotify’s acquisition of Gimlet Media and Anchor.fm, as well as Periscope’s new audio call-in feature. Also in this episode:

  • Tik Tok is a threat to Snapchat and Twitter; meanwhile, brands are figuring out how to make it fit in their social media toolkits
  • Facebook Pages can now join Facebook Groups
  • After 15 years, on balance, has Facebook been good or bad for the world?
  • Instagram will inject IGTV video clips in your primary feed
  • Twitter reveals its daily active users, and it isn’t pretty
  • Artificial Intelligence for writing copy is… Read More »

FIR #174: Is Content Marketing Killing Journalism?

For Immediate Release

Cross-posted from the FIR Podcast Network.

David Murray, executive director of the Professional Speechwriters Association, joins host Shel Holtz to talk about mending the relationship between executive communicators and internal communicators. Also in this week’s episode:

  • As many as 2,100 people have lost media jobs in the last two weeks. How much is content marketing to blame?
  • It’s time to start using data journalism in content marketing
  • One survey reinforces the need for CEOs to take positions on social and political issues. Another looks at what CEOs want to talk about in 2019. Are they aligned?
  • Spotify wants to spend… Read More »

FIR #173: Is That An Ad?

For Immediate Release

Cross-posted from the FIR Podcast Network.

Kami Huyse, CEO of Zoetica Media and co-host of the Communities that Convert podcast joins FIR host Shel Holtz to discuss ways companies can benefit from a study that finds people are asking their questions on independent forums instead of big social networks. Also in this week’s episode:

  • A dive into the 2019 Edelman Trust Barometer
  • A look at the 2019 State of Social Media report from Buffer
  • Less than 10% of people can tell a native ad from original content
  • Roo is a new chatbot that answers teens’ questions about sexual health
  • Executive communicators really dislike internal… Read More »

FIR #172: Shutshow

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson joins host Shel Holtz for the January installment of “The Hobson & Holtz Report” to talk about these stories:

  • Lost trust in Facebook led to wariness about a user-generated meme.
  • Adobe is bringing part of “Minority Report” to life.
  • The Internet of Things was everywhere at CES.
  • A picture of an egg is the most viewed Instagram post ever. What does that bode for influencer marketing?
  • Picture what Google will look like if the EU implements Article 11 of the Copyright Directive.
  • Brands are weighing in on the U.S. government shutdown.
  • Dan York reports on the web’s… Read More »

FIR #171: Ice Cream for Breakfast

For Immediate Release

Cross-posted from the FIR Podcast Network.

Alabama Power communications strategist Ike Pigott joins host Shel Holtz to talk about the correct use—and abuse—of push notifications and alerts in mobile apps. Also in this week’s episode:

  • Inbox Infinity poses a dilemma for communicators trying to reach people via email
  • Senior citizens are far more likely than any other demographic to share fake news
  • Biometrics can predict a viral marketing campaign
  • Artificial Intelligence is all about the metaphor (and helped Unilever make ice cream for breakfast a thing)
  • VR’s buzz may have faded, but headsets in cars may change that
  • Stories… Read More »

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