FIR Podcast #133: Narcissism, Consumerism, and Activism

For Immediate Release

Cross-posted from the FIR Podcast Network.

This week’s conversations feature PR analytics thought leader Christopher S. Penn on the growing risks posed by “deepfakes,” videos convincingly altered with the help of Artificial Intelligence, and customer service expert Frank Eliason on why Facebook users just aren’t abandoning the social network in droves in the wake of its Cambridge Analytica scandal. Also in this episode:

  • The Arthur W. Page Society is updating its mission and purpose (and launching a podcast)
  • An Augmented Reality app (on hold for now due to trademark issues) presents the activist’s view of SeaWorld in Orlando… Read More »

FIR Podcast #132: Your Mission is Not Your Purpose

For Immediate Release

Cross-posted from the FIR Podcast Network.

Sharon McIntosh, host of the EE Voice podcast and a veteran internal communications executive now consulting with companies on communicating change, joins FIR host Shel Holtz to talk about the mistake companies make when they assume their mission and their purpose are the same things. Also in this episode:

  • Reddit redesigned its website and some of the most outspoken users on the web were basically fine with it.
  • Families are the biggest users and advocates for smart speakers, so where is all the voice-based content marketing?
  • Google employees petitioned CEO Sundar Pichai to drop a… Read More »

FIR Podcast #129: It’s A Great Time to Be A Communicator

For Immediate Release

Cross-posted from the FIR Podcast Network.

Serena Ehrlich, director of social and evolving media for BusinessWire, talks about what news organizations might do next now that Facebook’s algorithm has all but ended the sharing of their content in users’ News Feeds. Also in this episode:

  • Companies are increasing the size of their communication staffs in an effort to protect their reputations
  • The link between reputation and market value is getting stronger
  • YouTube will link from conspiracy theory videos to Wikipedia articles
  • Fake news spreads farther on Twitter than true stories
  • Companies are disclosing the CEO-employee pay… Read More »

FIR Podcast #128: Roses Are Red, Buy Our Stuff

For Immediate Release

Cross-posted from the FIR Podcast Network.

On episode #128 of the “For Immediate Release” podcast, Kathy Klotz-Guest joins host Shel Holtz to discuss an emerging trend of brands using poetry to convey messages. Kathy—a standup comedian in addition to her day job using strategy, improv, and humor to help organizations create share-worthy experiences—sees some huge potential extensions of the approach taken by brands like Coca-Cola, Microsoft, and A+E Network. Also in this episode:

  • A wonderful VR experience from Barneys and the Martha Graham Dance Company
  • Marketers disenchanted with Facebook are finding success on Instagram and… Read More »

FIR Podcast #127: Color Us Post-Text Skeptical

For Immediate Release

Cross-posted from the FIR Podcast Network.

Josh Bernoff joined host Shel Holtz for a conversation about how brands are addressing gun sales and the NRA in the wake of the February 14 mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida. Later in the episode, Sean Williams and Shel had a chat about just how much HR communications will embrace the “post-text world” concept. Other topics on this week’s show include news about enterprise messaging apps, the surprise shutdown of a media company its leaders attributed to the latest Facebook algorithm change, a couple examples of backlash to design changes that… Read More »

FIR Podcast #126: Is KFC FCK’d?

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson joins host Shel Holtz for the February installment of “The Hobson & Holtz Report.” Topics include how KFC in the UK handled a chicken shortage that shut down half the operation’s restaurants, whether the way people are using their smart audio devices presents few opportunities for marketers, why companies need to start communicating with employees about their Artificial Intelligence plans, new criteria for evaluating making Fortune’s list of the best companies to work for, and a legal ruling that embedded tweets could violate intellectual property rights. Neville and Shel… Read More »

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