The Hobson & Holtz Report - Podcast #796: February 23, 2015

FIRQuick News: Krispy Kreme’s ‘KKK Wednesday’ faux pas, results of 2015 online newsroom report, Facebook virtual reality coming “in a while”, a real-time Academy Awards Twitter campaign from a brand that doesn’t suck; Ragan promo;

News That Fits: The rise of the new “content economy”; Michael Netzley’s Asia Report: Chinese companies face reputation challenge in APAC compared to other international firms; “Do you want to be part of the conversation or not?” Twitter has answers for marketers; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; is Twitter a bust for brands?;… Read More »

Friday Wrap #141: Three crises, the perfect tweet, podcast growth, WhatsApp for political campaigns

Friday Wrap #141
Flickr photo courtesy of Larry Jacobsen
Before we jump into the week’s news, I want to bring two upcoming events to your attention. First, for the fourth consecutive year, Thornley Fallis CEO Joe Thornley and I will present our eight-week interactive course, “Getting Strategic with Social Media.” Offered through IABC, the course includes a weekly, asynchronous, multimedia learning module and a live conference call; there’s also an exclusive, closed Facebook group where you can participate with Joe and me, fellow workshop participants, and some 300 participants from prior years’ sessions. Details and registration are here.

Second, I’m… Read More »

FIR Interview: Red E App CEO Jonathan Erwin on employee communication trends and challenges

FIR InterviewsA special report on trends and challenges facing internal communicators drew on the observations of nine internal communications experts, including Peter Shankman, gini Dietrich, Susan Cellura, Steve Kaus, and FIR co-host Shel Holtz. In this FIR interview, The report—available for free from Red E App—a mobile tool that connects employees and organizations across a variety of dimensions—addresses eight distinct problems and six solutions.

In this FIR interview, Shel talks with Red E App co-founder and CEO Jonathan Erwin about the report—Internal Communications 2015—and some of its key findings.

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Internal communications thought leaders on the value of the employee communications function

Internal Communications Thought Leaders

I recently posted a vigorous rationale for maintaining a discrete internal communications function as a response to a growing chorus of voices who have deemed employee communications antiquated and irrelevant. As I prepared that post, I also reached out to some of the smartest people I know in the internal communications space for their own thoughts. Here’s what they had to say.

Brad Whitworth

Brad Whitworth, ABC, IABC FellowBrad currently works as a senior communication and marketing manager at Cisco Systems, but he has a long history in employee communications. When we met, he was a senior member of Hewlett Packard’s legendary internal communications team. He… Read More »

The Hobson & Holtz Report - Podcast #795: February 16, 2015

FIRQuick News: Vint Cerf, “Father of the Internet,” warns we may be living in a lost century; eBay-style online courts proposed in the UK to resolve low-value claims; Snapchat Discover chalks up huge early success; France demands that its future leaders must speak English; Ragan promo;

News That Fits: Want to post a comment? You’ll have to pay for that; Dan York’s Tech Report: Ello news, iPad Teleprompter, and more; employee ambassador programs: a case study; the Media Monitoring Minute with CustomScoop; listener Comments in audio, email and in the FIR Podcast Community on Google+; Forbes puts native ad for Fidelity on its print… Read More »

Friday Wrap #140: News on Snapchat, Facebook immortality, Google’s healthcare move, life for print

Friday Wrap 140
Flickr photo of a wrapping machine at work
courtesy of of Rachel Tayse
I’m drafting today’s Wrap from a hotel room in Santa Fe, where I presented the second of a two-day workshop on polishing web writing with the great writing coach/consultant/trainer, Ann Wylie. As always, the Wrap is a rundown of news, posts, articles, and research that’s useful for communicators to know but that not have been widely shared. I collect items of interest from which I choose the pieces to include in the Wrap on my link blog, which you’re welcome to follow.


Snapchat Discover the latest big thing in news—There wasn’t a lot of praise for Discover when… Read More »

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