Intro: Quick review of Ragan ING conference, two more FIR podcasts from the B2B Huddle are up, FIR Book Review of Philip Sheldrake’s Attenzi is up;
Quick News: Vines are shared four times more than online video, IABC’s CW magazine goes digital only, the state of social media advertising, first Quartz, then Defense One: Atlantic Media’s next venture with digital-only publications; Ragan promo;
News That Fits: BYOD focus on policies, behaviours and what matters to employees; Yahoo board approves deal to acquire Tumblr; think that social media crisis from seven years ago is ancient history? guess again; the Media Monitoring Minute with… Read More »
(c) Can Stock PhotoThis week’s Wrap comes to you from Amsterdam, where I presented a session on crisis communications in the social media era at Ragan Communications’ PR/Social Media Summit. Fortunately, both the hotel room and the conference venue—ING House—have great WiFi. That matters, as you’ll see in one of today’s items, which I culled from my link blog at LinksFromShel.tumblr.com.
Should your boss be able to fire you for who you like?
Danny Carter worked suggestion that such communication has less than full constitutional protection would result in chilling the very valued means for communication the Internet has made… Read More »
When something as big as content marketing comes along and transforms an entire discipline, it creates a lot of anxiety. Change is scary and it can sometimes feel like you’re hopelessly behind everyone else.
At The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, keynote speaker Doug Kessler shone a powerful spotlight on the future of B2B content marketing, offering compelling ideas and suggestions on what the future will look like - for content, and for content marketers.
Attenzi - A Social Business Story is a novel that shines a light on social business that goes beyond the all too typical homages to social media. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career.
With Attenzi, author Philip Sheldrake presents a sympathetic hero in the story-teller Eli Appel, newly-installed CEO of Attenzi, a fictional international company that makes and sells top-range kitchen equipment and services.
The book tells a compelling and credible story of one man’s journey that, unbeknownst to him at the start,… Read More »
Last week, while attending a conference where I was the opening keynoter, I was interviewed by a reporter for one of the local TV affiliates. I saw the resulting story (which also featured other conference speakers, notably Lee Odden). I was struck by a comment the reporter made in during the segment. He called U.S. Senator Marco Rubio’s awkward off-camera grab for a bottle of Poland Spring Water “a miss” for the brand because they didn’t capitalize on it.
With social media so prolific, are B2B companies taking advantage of all that exists? That question formed a foundation for the keynote presentation by Allan Schoenberg, Executive Director of Corporate Communications for CME Group, at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters in Reading.
During a break at the event after the presentation, FIR co-host Neville Hobson spoke with Allan to capture his thoughts on topics from his keynote including what makes CME employees feel comfortable and confident with social media, and further insights into CME’s employee use of social media.
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