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Above the fold
Lines drawn at FTC native advertising workshop
It wasn’t a hearing, just a workshop for the FTC to get more acquainted with the surging practice of native advertising (aka sponsored content). The the lines were drawn quickly and clearly, with representatives of the advertising industry Read More »
Intro: FIR Interviews posted with Andrew Grill and with Adam Parker, one Interview coming with Sharam Fouladgar; two FIR Book reviews coming soon: Age of Context and ZERO; FIR Podcast Network news: Episode 1 of "AllthingsIC with Rachel Miller" published, and more; announcing the winners of the FIR Contest to win a copy of ‘Age of Context’;
Quick News: GE Designates December 3 as ‘3D Printing Day’, Typhoo Tea’s misguided effort to get back on Sainsbury’s shelves, how to use Twitter’s location prompt to engage your brand’s fans, the state of the Web Audio API; Ragan promo;
News That Fits: Get used to "Ok Google"; Dan York’s Tech Read More »
I hope all of my American readers enjoyed a warm, restful and rewarding Thanksgiving Day. My readers are among the most important parts of my life for which I gave thanks yesterday—along with my family, friends, and colleagues. I’m also thankful that the communications profession continues to provide so many opportunities for commentary, experimentation and significant contributions to employers and clients everywhere. The holiday didn’t stop me from accumulating the usual mix of stories during the week, even if the flow of news was a bit subdued thanks to the impending celebration. As usual, you can find all the stories I curated Read More »
In today’s professional development landscape, a major educational imperative for PR practitioners, marketers and others involved in online engagement is knowing how to find influential voices across the social web: what to look for, where to focus your attention, what tools are there to help you, and where do you start.
One man who has the credentials to share insights on such questions is Adam Parker, chief executive of RealWire, the UK media intelligence company, and the founder and architect of Lissted, its new superhuman social listening tool.
David Murray, my friend and sometime intellectual adversary, wrote a column published today at Ragan.com titled Employee communicators know not what they do. I wrote a reply that wound up being too long to paste into the comments section, so I’m publishing it here as an independent post. I urge you to read David’s remarks for greater context than I provide in my response. I also highly recommend David’s blog, Writing Boots.
David, your overarching point—that employee communicators need to think strategically about their role—is important and I’m glad you articulated it so well.
However, I do take issue with some of what you wrote, Read More »