Interactive advertising makes inroads at America’s malls

It had only been a few weeks since my last visit to Sun Valley Mall in Concord, California, but during our trek this weekend, we found that the mall had added two interactive installations that foretell part of the future of advertising.

On entering the mall, we saw a Fox-sponsored “Stop. Scan. Shop.” display driven by both QR codes and proprietary Fox images. The display featured a video monitor playing clips of movies, along with movie ads the featured QR codes. Passers-by could scan the codes with their phones and order the movie for delivery to their homes.

When I got home, I did a bit of research and found that Fox began in… Read More »

Dell Augmented Reality tool lets you see a Streak in your hand

On Wednesday, I joined a number of other guests and some 200 Dell employees in Austin for SMaC Talk. SMaC is Dell’s Social Media Community; the meeting pulled together the employees who work in the social media space in business units and staff functions from throughout the organization for an unconference. (More to come on that.) At the end of the day, the team was invited to hold the soon-to-be-launched Dell Streak in their hands—virtually. The Streak—an Android-powered tablet with a 5-inch screen—is the subject of considerable buzz inside and outside Dell. Some wonder about the size, not too much bigger than some of the larger… Read More »