Friday Wrap #154: Amtrak’s crisis fail, higher stakes in native advertising, CEOs prefer Twitter

Cigar Wrapper Chart for Friday Wrap #154Welcome to the Friday Wrap, my weekly roundup of news, posts, reports, and other content designed to help you stay current with developments that will affect the way companies communicate. I collect items throughout the week for possible use in the wrap; you’re welcome to follow my link blog.

One quick announcement: Neville Hobson and I have launched a new website for the FIR Podcast Network, which we aim to make the premiere place for PR, marketing, and organizational communication-themed podcasts. I’d be thrilled if you’d visit and let me know what you think. The new site is at FIRPodcastNetwork.com.

Oh, one more thing: My… Read More »

Friday Wrap #152: CFO takes over Twitter marketing, Reddit opens video unit, search goes mobile

Friday Wrap #152: Wrapped Flowers for Mother's Day
Mother’s Day flowers courtesy of Wikimedia Commons
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Twitter’s CFO is now in charge of marketing—It smells of desperation. It can’t end well. Anthony Noto, Twitter’s chief financial officer, has been handed the reins of the marketing… Read More »

Mainstream media’s podcasting successes are no threat to the independent podcaster

Invisibilia's hosts, Alix Spiegel and Lulu MillerI am thoroughly hooked on Invisibilia.

One of the new crop of podcasts from National Public Radio (NPR), Invisibilia delves into the hidden forces that influence our lives. I listened to the first episode based on a recommendation in a blog post listing worthwhile podcasts. By the end of the episode, I was moved to tears. I had to pull my car over; driving and crying isn’t safe.

Since then, I have been binge-listening. Invisibilia was broadcast weekly with podcast episodes made available after the broadcast, but the first season wrapped up in February, well before I started listening, so I was able to grab them all at once. The show… Read More »

Why can’t companies use podcasting for issues advocacy?

PodcastingYou can’t talk about podcasting these days without someone bringing Serial into the conversation. The first season of the 12-episode true crime series was downloaded 68 million times as of early February, according to a CBS News report.

The podcast, featuring host Sarah Koenig’s distinct narration, has become a cultural touchstone, parodied on Saturday Night Live; brands of all kinds have tried riding Serial’s coattails, from Best Buy (one of its retail outlets figures prominently in the story, though its tweet was criticized and the electronics chain wound up apologlzing for it) to Sesame Street.

Serial led to an Innocence Project… Read More »

Friday Wrap #143: The end of Google+?, Starbucks documentaries, Goldman Sachs social network

Friday Wrap #143
Flickr photo courtesy of dvs
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Is this the end for Google+?—From the beginning, Google+ was Google’s play for integrating services. The search giant has apparently abandoned that philosophy, announcing plans to split Google+ into two… Read More »

Friday Wrap #141: Three crises, the perfect tweet, podcast growth, WhatsApp for political campaigns

Friday Wrap #141
Flickr photo courtesy of Larry Jacobsen
Before we jump into the week’s news, I want to bring two upcoming events to your attention. First, for the fourth consecutive year, Thornley Fallis CEO Joe Thornley and I will present our eight-week interactive course, “Getting Strategic with Social Media.” Offered through IABC, the course includes a weekly, asynchronous, multimedia learning module and a live conference call; there’s also an exclusive, closed Facebook group where you can participate with Joe and me, fellow workshop participants, and some 300 participants from prior years’ sessions. Details and registration are here.

Second, I’m… Read More »

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