Why can’t companies use podcasting for issues advocacy?

PodcastingYou can’t talk about podcasting these days without someone bringing Serial into the conversation. The first season of the 12-episode true crime series was downloaded 68 million times as of early February, according to a CBS News report.

The podcast, featuring host Sarah Koenig’s distinct narration, has become a cultural touchstone, parodied on Saturday Night Live; brands of all kinds have tried riding Serial’s coattails, from Best Buy (one of its retail outlets figures prominently in the story, though its tweet was criticized and the electronics chain wound up apologlzing for it) to Sesame Street.

Serial led to an Innocence Project… Read More »

Friday Wrap #143: The end of Google+?, Starbucks documentaries, Goldman Sachs social network

Friday Wrap #143
Flickr photo courtesy of dvs
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Is this the end for Google+?—From the beginning, Google+ was Google’s play for integrating services. The search giant has apparently abandoned that philosophy, announcing plans to split Google+ into two… Read More »

Friday Wrap #141: Three crises, the perfect tweet, podcast growth, WhatsApp for political campaigns

Friday Wrap #141
Flickr photo courtesy of Larry Jacobsen
Before we jump into the week’s news, I want to bring two upcoming events to your attention. First, for the fourth consecutive year, Thornley Fallis CEO Joe Thornley and I will present our eight-week interactive course, “Getting Strategic with Social Media.” Offered through IABC, the course includes a weekly, asynchronous, multimedia learning module and a live conference call; there’s also an exclusive, closed Facebook group where you can participate with Joe and me, fellow workshop participants, and some 300 participants from prior years’ sessions. Details and registration are here.

Second, I’m… Read More »

Friday Wrap #124: A new Inbox, get social and save your job, the omnicultural consumer, and more

Friday Wrap for October 24, 2014
Flickr photo courtesy of Ruth Hartnup
Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Will the right to be forgotten come to America?—The European Court’s decision to invent a new right—the right to be forgotten—is one of the more troubling digital developments of recent years. The idea that someone can prevent search engines from finding published accounts about them is like telling libraries to… Read More »

Friday Wrap #120: Vine for audio, hashtags gone bad, Ello goes viral, employees like badges, & more

Friday Wrap #120
Flickr photo courtesy of Peter Gordon
Welcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Sobo is Vine for audio—Audio has been proliferating across the web in all kinds of interesting ways lately, even if it hasn’t attracted a lot of attention. Yammer co-founder Alan Braverman thinks there’s something going on, though, which is why he launched Sobo, a “social soundboard” (currently only for iOS), enabling… Read More »

How a small foundation used a new TV series to draw attention to its cause

Manhattan is the latest TV drama to suck me in. The series chronicles the lives of fictional scientists, their families, and the military in 1943, all living at the compound in Los Alamos where Robert Oppenheimer and his team developed the atomic bomb. It’s the second original scripted series from WGN America, giving more credence to the idea that television is undergoing a seismic change, with the likes of Netflix, Amazon, and Yahoo producing high-quality original programming.

Indeed, no longer should we look to the 1950s as the Golden Age of television. We’re living that right now.

Manhattan is great television. Critics and viewers… Read More »

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