Friday Wrap #200: Wendy’s rules Twitter, coping with fake news, a deceptive Instagram account & more

Friday Wrap #200I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

On January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line business results and distribute a tip sheet. Register

News

Medium’s new trajectory—Twitter-co-founder Ev Williams announced a pivot for Medium, the publishing platform he founded. Included in the shift is the elimination of… Read More »

Voice tech is the new interface to everything

The Conversation Frontier

If you want an influencer to have conversations about your products with her followers, you can pony up some big bucks and hope she has the time to engage with each and every fan who reaches out to her. Or you can do what CoverGirl did. After getting 16-year-old dancer, model and TV personality Kalani Hilliker Kalani Hilliker's Botonboard, they studied her conversational style across her various social media accounts, then unveiled a chatbot on the Kik mobile messaging platform that simulates conversation with her.

Hilliker has 3.3 million followers on Instagram alone. A lot of her fans flocked to the clearly-labeled chatbot, generating 14 times more… Read More »

Friday Wrap #199: Echo witnesses a murder, Russia protests via meme, brands prep for Trump attacks

Friday Wrap #199This is traditionally a slow news week, so it’s a shorter-than-usual Wrap this week (and likely next week, as well, unless CES delivers some surprises). I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

No, engagement isn’t dead—I have been surprised to see so many articles proclaiming the death of employee engagement. The data they cite is fine; the conclusions they draw are absurd. While employees may not seek engagement, they do crave the things that engage them. And while too many surveys are more focused on… Read More »

Friday Wrap #196: NFL lightens up, Tinder has a podcast, Starbucks launches a chatbot

Friday Wrap #196I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook patents tool to remove fake news—Facebook has filed a patent for “systems and methods to identify objectionable content.” The technology has been in the works since 2015 but takes on new urgency with CEO Mark Zuckerberg asserting Facebook has to come up with “better technical systems to detect what people will flag as false before they do it themselves.” The takeaway: This is good news for business, which is fast becoming the new target for fake news. On the other… Read More »

Friday Wrap #195: Breitbart’s boycott, a corporate memo ban, the rise of voice tech, and more

Friday Wrap #195I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Alerts

Writing for Mobile—As part of a client project, I have been researching the living daylights out of best practices, empirical studies, and real-world experiences when it comes to writing for mobile devices (mainly smartphones). I’ll share what I’ve learned in a webinar scheduled for noon EST on December 14. Register

Excellence in New Communication Awards—If you have produced work that reflects innovation in the use of digital and social media, mobile media, collaborative… Read More »

Friday Wrap #188: Young adults want news by text, Facebook wants everyone to have the Net, and more

Friday Wrap #188I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook wants to provide free Internet access—Facebook’s Free Basics app has already been deployed in some third-world regions—and killed off in India after being subjected to regulatory scrutiny. But the company is looking to roll it out in the U.S., and has been in talks with the White House and wireless carriers about making it happen. Free Basics “would target low-income and rural Americans who cannot afford reliable, high-speed Internet a home or on… Read More »

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