Greetings from Orlando, where I spoke twice yesterday at Ragan Communications’ annual Social Media and Communications conference. This Friday Wrap—a little shorter than usual and a bit more hastily prepared—is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.
SEC approves third-party social media endorsements—The financial services industry has been one of the latest to the Read More »
Audio never really took off on the Web. Not the way images and video have.
It hasn’t been as bad as some people would have you believe. Podcasting is alive and well, for example, but its uptake has never come anywhere near the success of video. And have you noticed that the default for Vine videos is audio off?
Audio’s online stagnation is attributable to any number of factors, many of which were articulated brilliantly in a Digg Original by Stan Alcorn titled, Is This Thing On? Alcorn bases his long, thoughtful piece on the premise that audio just doesn’t go viral. He quotes radio and podcast producer Nate DiMeo, who said, “If you Read More »
The Friday Wrap is my weekly review of items I caught in my feeds and subscriptions that I found interesting enough to share, but don’t include the big news items you weren’t likely to miss. I select items for the Wrap from my link blog, which you’re welcome to follow. It’s at LinksFromShel.tumblr.com.
Above the fold
This hardly looks like a teen exodus
73% of U.S. teens are on Facebook. If that’s a teen problem, I’d be curious to see what success looks like. The AllFacebook has details and tons of other stats released by the Pew Internet & American Life Project on Facebook’s 10th anniversary. For instance, 54% of U.S. adults use the Read More »
SoundCloud‘s co-founder Eric Wahlforss sees his company as a social network, with its primary competitors Facebook and Twitter, two of the giants of today’s social web.
Its Wikipedia entry describes SoundCloud as an online audio distribution platform that allows collaboration, promotion and distribution of audio recordings by users. It was founded in 2008 and now has more than 20 million users worldwide, with membership growing by over 1.5 million every month.
Social media is the source of more research than any topic I can think of. There’s research undertaken by research companies like Forrester, professional services firms like McKinsey & Company, by large organizations like IBM and by every marketing agency and service provider looking to get a little press. The tactic of sponsorsing research in order to issue a press release and get some ink is nothing new, but with the proliferation of social media-focused companies, the volume of research has exploded.
With the release of these studies, you can find commentary by any number of analysts, consultants, columnists, reporters and bloggers Read More »
More than a few people have asked me about the podcasting rig I take with me on the road. The last time I broke the rig out, I decided to snap a quick picture.
This is the same mix-minus setup I use in the office, but with less gear, less expensive gear, and in one case, tougher gear.
It starts with the mixer, an absolute requirement for a mix-minus setup. Instead of the larger and heavier Mackie I use in the office, I carry a Behringer Xenyx 802 (upper left). It’s small, inexpensive (about $70), and features the auxiliary input/output ports required for the mix-minus. Sometimes it feels like the AC adapter for the mixer weighs more Read More »