Friday Wrap #236: Ethics call to action, new Twitter rules, CEOs going social, voice vs. paid search

Friday Wrap #236I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Richard Edelman calls for industrywide ethics principles—In the wake of the Bell Pottinger scandal in the UK, Edelman CEO Richard Edelman “called for the PR industry to adopt a new set of ethics principles superseding those of trade associations.” Edelman called out the Arthur W. Page Society, PRSA, and IABC, whose codes of ethics “do not safeguard ethical behavior” and “can’t prevent what happens in the soft underbelly” of PR. The four principles to which the entire industry… Read More »

Friday Wrap #234: Inflating numbers, facelifts on Instagram, resistance to new tech, AI for kids

Friday Wrap #234

I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

LVPD applauded for online response to massacre—While a torrent of fake news accompanied the horrific shooting in Las Vegas, the Las Vegas Police Department was able to ensure accurate information was available by posting timely announcements and press conferences across its various social media profiles. Takeaway: Institutions can’t think about this after a disaster strikes. Part of a social media presence means being prepared to swing into action during difficult times.… Read More »

Friday Wrap #232: A second life for QR codes, smart jerseys, voice-controlled news, and more

Friday Wrap #232I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

A quick note

So I got a note from a colleague and reader who asked why I dropped “The Takeaway” from this weekly update. I explained that I was putting the stories about which I had a point of view in the top section, “The Big Stories.” Not good enough, he said; “The Takeaway” was what differentiated this bulletin from all the other curated wrap-ups. So I’m going back to it while adding short items that are worth sharing without a takeaway. As always, I’m deeply grateful for your… Read More »

Friday Wrap #230: Equifax’s crisis, Bell Pottinger’s ethics, Google’s “how-to” site, and more

Friday Wrap #230I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Equifax is the latest company to botch its crisis communication—Equifax learned a month ago that 143 million customers may have been compromised by a breach of its network, including Social Security numbers, mother’s maiden names, and other highly sensitive information. The company tweeted yesterday that it took action immediately despite the fact that it has known for a month and has done little to assuage customer anxiety over the breach, limiting its… Read More »

Friday Wrap #229: Hurricane coverage, YouTube’s makeover, WhatsApp’s business designs, and more

Friday Wrap #229I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Got 5 Minutes?

The Society for New Communication Research (SNCR)—part of The Conference Board and of which I am a Founding Fellow—has undertaken an initiative to determine how people in the communication industry can help tackle the increasingly significant problem of fake news. (I’m part of the task force.) One of our early efforts is to get a handle on the intersection of fake news and communication through a survey. If you’re a communicator with responsibility for managing… Read More »

Friday Wrap #228: Aetna’s crisis, killer robots, the digital native myth, voice shopping, and more

Friday Wrap #228I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Aetna in crisis mode after mailing reveals customer HIV statuses—A routine mailing has Aetna doing damage control, with the plastic window on the envelope showing the patient’s name and address along with (in many cases) the fact that the patient takes HIV medications. The letter explained changes to Aetna’s plan when filling HIV prescriptions. Anybody picking up the mail would have been able to see the information. Legal groups have written outraged letters to… Read More »

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