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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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I have seen the future. Advertisers and marketers should be afraid. Very afraid.

I spent today with a client. It was an interactive session with members of the company’s communications team, but during the last couple hours, the group watched a presentation by students from Emerson College, finalists in this year’s National Student Advertising Competition, sponsored by the American Advertising Federation.. (The professor…

The 30-second spot isn’t dead, just our patience with being interrupted by them. Those “America’s Favorite Commercials” specials in prime-time television draw strong enough ratings to prove that people—at least, some people—are willing to sit and watch half-minute tales used by advertisers to pitch their wares.

Nothing symbolizes the vibrancy of the 30-second spot more than the Super Bowl, even though many of the big-budget commercials…

Companies should worry about the experiment Rogers is undertaking in Canada.

Rogers—one of the largest Internet Service Providers in Canada—has begun inserting ads at the top of screens, above the website to which customers have navigated. (A screen shot of Google’s spartan home page defaced by a Rogers ad was oroginally posted to Lauren Weinstein’s blog. Google, of course, authorized nothing of the sort.)

Shel Holtz

The…

The whole Web 2.0 thing has produced a number of assumptions that a lot of people have started taking for granted. Among these is the assumption that there is no creativity in traditional advertising; all the creativity has transitioned to individuals who express it in the form of consumer-generated content.

It’s not hard to buy into this notion. After all, we use our…

A marketing/advertising campaign that highlights the differences between your company and your competitors is great, assuming those differences are real. When they’re not, the perception you’ve created will only serve to frustrate customers who expect to experience the image you’ve created.

I had a direct experience with the gap between hype and reality this past week with Washington Mutual (WaMu), the bank that positions…

Much of the reporting of Microft’s acquisition of a piece of Facebook has questioned the ultimate value of the social network. (Microsoft’s investment puts the total value of Facebook at about $15 billion.) With advertising as the only significant revenue channel, many are wondering if people networking on sites like MySpace and Facebook are paying any attention to the ads.

In a tweet

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