Posted on November 15, 2013 10:00 am by Shel Holtz | Visual Communication | Pinterest | Advertising | Brands | Content Curation | Facebook | Gamification | Google+ | Marketing | Research | Twitter
(c) Can Stock PhotoI’m trying out a new format for the wrap that will make it a quicker read for you while allowing me to include more items that you might have missed over the course of the week. Let me know if you like it. I’ll elaborate on two or three stories at the top of the Wrap, then more briefly…
Posted on November 8, 2013 8:06 am by Shel Holtz | Instagram | Pinterest | Advertising | Brands | Facebook | Google+ | Marketing | Mobile | Social Media | Social networks
With the Twitter IPO leading the pack, a flood of important and interesting stories and reports has surged across the digital and social space. Here are some you might have missed. You’re welcome to explore the collection of all the stories from which I choose those appearing here in the Wrap. I save them at my link blog at LinksFromShel.tumblr.com.
Posted on October 19, 2013 2:47 pm by Shel Holtz | Advertising | Mobile | Research
(c) Can Stock PhotoA lot has been made of the recently-released data analysis that shows iPhone owners are wildly more valuable to iPhone users than Android users. Facebook ad buyer Nanigans looked at more than 200 billion ads on Facebook and calculated that ads produce 1,790% more return from iPhone users than Android. In fact, it costs more to advertise…
Posted on October 18, 2013 7:02 am by Shel Holtz | Advertising | Customer Service | Facebook | Google+ | Marketing | PR | Twitter
Image (c) CanStock PhotoChanges to services at the big three—Google, Facebook and Twitter—lead this week’s review of news, announcements and research. I collect stories for the Wrap in my link blog at LinksFromShel.tumblr.com, which you’re welcome to follow.
Shrug off the real-time and native advertising phenomena all you like. The skeptics aren’t stopping the world’s largest PR…
Posted on September 20, 2013 9:19 am by Shel Holtz | Pinterest | Advertising | Facebook | Marketing | Media | Research | Twitter
Companies released more study and survey results than usual this week, providing plenty of fodder for the Friday Wrap. There were also announcements, court verdicts, and other news to fuel the weekly rundown of interesting and important items from the past week. If you’re interested in seeing all the items from which I chose the Wrap’s contents, head on over to my link…
Posted on July 31, 2013 9:04 am by Shel Holtz | Content | Advertising | Brands | Marketing | Media | Search
Developments in the still inchoate world of native advertising have rendered Google’s policies problematic. Initially well-intentioned, Google’s heels-dug-in position could result in keeping people from finding the relevant, valuable content they’re looking for.
Google’s position has been clear for years: Content that has been paid for needs to be nofollowed to keep it from passing PageRank. Articles and posts that violate the policy could lead…
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