Friday Wrap #155: Google’s game-changer, the net’s slowing growth, the state of print, smart bottles

Friday Wrap #155
Flickr photo courtesy of Matt Reinbold
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines, though with the release of Mary Meeker’s annual report on the state of the internet and the annual Google I/O previews, held yesterday, a couple of the items in today’s Wrap have made quite a splash. I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast)… Read More »

Why advertising should remain a key part of your communications mix

Advertising Lives!

Advertising is dead.

It’s a popular sentiment. Search Google for the phrase and you’ll find close to 95,000 results, signifying widespread agreement with the notion. Surveys consistently show that few people trust advertising. Even measuring an ad’s effectiveness can be notoriously hard, since connecting a TV spot or a banner ad to an actual sale is next to impossible. Add to all this the research that reveals people increasingly make purchase decisions based on reviews and recommendations—often delivered via social media—and it’s easy to believe that advertising’s days are over.

You would be wrong. Advertising is alive and well.

Read More »

Friday Wrap #152: CFO takes over Twitter marketing, Reddit opens video unit, search goes mobile

Friday Wrap #152: Wrapped Flowers for Mother's Day
Mother’s Day flowers courtesy of Wikimedia Commons
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Twitter’s CFO is now in charge of marketing—It smells of desperation. It can’t end well. Anthony Noto, Twitter’s chief financial officer, has been handed the reins of the marketing… Read More »

Friday Wrap #151: No more Secret, Twitter’s bad decision, Periscope updates, VR journalism, and more

Friday Wrap #151
Flickr photo courtesy of Juhan Sonin.

The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

That’s it for Secret—Secret got a lot of buzz, but its lifespan didn’t measure up. After only about a year, the app is shutting down. Secret allowed people to share information anonymously,… Read More »

Friday Wrap #150: Gaming Wikipedia, BuzzFeed ethics, FM’s fade, greenwashing, news by GIF

Friday Wrap 150
Pixabay photo courtesy of FraukeFeind

The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Another object lesson on gaming Wikipedia—Grant Sharps is the chairman of the conservative (or Tory) party in the UK. He’s also been blocked from Wikipedia after the only encyclopedia’s… Read More »

Friday Wrap #148: Teens on Facebook, easier retweeting, skills training on LinkedIn

Friday Wrap 148
Flickr photo courtesy of Gage Skidmore
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap estories in my link blog, which you’re welcome to follow.

News

About those teens fleeing Facebook…—Facebook continues to be the number-one social network among teens, according to new research from the Pew Research Center. Seventy-one percent of all teens… Read More »

Page 1 of 15 pages  1 2 3 >  Last ›