Friday Wrap #117: Cops go to Twitter school, social media’s low WOM value, the rise of coupons


Flickr photo courtesy of Michael Coté
Welcome to the Friday Wrap, Holtz Communication’s weekly review of news, posts, and reports that should be on your radar if you’re a communicator. I’m starting a new category for the Wrap this week dealing with the collaborative economy. The implications of this fast-moving trend will affect every communicator sooner or later. All the stories I report on here—and in my weekly podcast—are drawn from items I collect to my link blog, which you’re welcome to follow.

News

NYPD sends commanders to Twitter school—Precinct commanders in the New York Police Department are being required to attend a Twitter… Read More »

Friday Wrap #115: Podcast suit settled, tweets from strangers, interns gone wild, PR’s gender gap

Friday Wrap #115
Flickr image courtesy of Michael Coghlan
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Vine allows video import—Casual users and superstars alike have not only made do but made some amazing 6-second videos with Vine despite the fact that you could only shoot the videos on your phone. Brands are accustomed to applying more serious production techniques to their… Read More »

Can the church-state separation of ads and editorial co-exist with native advertising?

Native advertising shouldn't be camouflaged editorialI was prepared to have all kinds of issues with John Oliver’s report on native advertising. Watching it, though, I had a problem with only one thing he said, and that one thing wasn’t that big of a deal.

From the time I was about 15, I wanted to be a newspaper reporter. I got a degree in Journalism and worked in the field for a while before leaving for organizational communications. I never lost the idealistic view of a free and independent press. I’m a huge believer in the journalistic separation of church and state.

But I’m also a believer in the potential of native advertising. The potential to salvage the news business is massive,… Read More »

Friday Wrap #112: A PR digital working group, more social experiments, a curated streaming audio app

Friday Wrap #112
Flickr photo courtesy of Shanthanu Bhardwaj
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

CPRF launches digital working group—The Council of Public Relations Firms (CPRF) has launched a working group of “incredibly smart people running digital in their agencies” to tackle the question of how the PR industry can obtain its rightful place as the leader of digital… Read More »

Friday Wrap #111: A social web standard, press releases have legs, the rise of “sadvertising”

Friday Wrap #111
Flickr photo courtesy of Loz Pycock
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

W3C to develop social media standards—The World Wide Web Consortium has announced it will develop a standard way to build social network operations into the Web, including adding friends, commenting, and sharing updates with text, photos, and video. The standard also will allow multiple… Read More »

Friday Wrap #109: Yo gets serious, internal social media suffers, 3-screen advertising, and more

Friday Wrap #109
Flickr photo courtesy of Matt Reinbold
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

FTC may scrutinize Facebook experiment—The Facebook’s A/B test to determine if suppressing positive or negative posts leads users to post more positive or negative updates of their own may be reviewed by the U.S. Federal Trade Commission, based on a request by Senator Mark Warner… Read More »

Page 1 of 11 pages  1 2 3 >  Last ›