Shrink-Wrap #3: Monitoring Sub-Publics During a Crisis

A study from the University of Missouri suggests PR staff should monitor Twitter and other social media during a crisis in order to segment sub-publics that tend to share a common response to the crisis even if they’re not connected in any way other than working in the same field, such as law, medicine, or athletics. In a press release, the University explains researchers in the School of Journalism point out that knowing how these sub-publics are reacting can help with more targeted messaging. Of course, there’s no reason to limit the findings of the study to crisis situations.

Friday Wrap #177: Everyone’s verified, blockchain copyright, Medium migration, emoji overload

Friday Wrap #177I thought a category dedicated to Pokémon Go would be one-and-done but alas, the smartphone game continues to produce stories with direct relevance for communicators. The special category is back in this edition of the Friday Wrap, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with… Read More »

Shrink-Wrap #2: Planes, Cars and Virtual Reality

An AdvertisingAge article this week (which I’m including in tomorrow’s Friday Wrap) discusses the use of Virtual Reality in auto marketing. It’s a “Sleeping Giant,” according to E.J. Schultz. So I took a look, and also donned my VR headset to look at United Airlines’ use of VR to give travellers a sneak peak at the new Polaris business class cabin for Boeing 777s.

Friday Wrap #176: Pokémon Go, live-streaming struggles, emoji at work, growth in advocacy programs

Friday Wrap 176What a week! There was so much news related to Pokémon Go, it rated its own category here in the Friday Wrap, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never… Read More »

Introducing Shrink-Wrap: What communicators can learn from Pokemon Go

I have been toying for a while with the idea of a short weekly video that goes into a little more detail on one of the hotter items I plan to include in my Friday Wrap, which I use to curate items of interest to communicators that have been published in the last week. With Pokemon Go in the news, I figured this was the week to launch this endeavor. Your feedback is most appreciated!

Snapchat can be a powerful employee advocacy tool

How and why to use Snapchat for employee advocacy

Snapchat, the messaging app that has won over youth audiences but confounded adults, is going mainstream. Among U.S. adult smartphone users over 35, 14% are now using the app, according to a Wall Street Journal article; the numbers jump to nearly 38% for those 25-34. The numbers will continue to climb.

The grown-up adoption of Snapchat signals that it could scale as big as Facebook, especially since teens aren’t abandoning it just because their parents are using it. The one-to-one messaging at the heart of Snapchat is still private and messages still vanish. But Snapchat has been taking steps to appeal to a bigger audience, most… Read More »

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